What’s the VALUE of promotinal products, really?
With plenty of forms of advertising available to businesses, why are promotional products so well recieved, and why does the category continue to grow year over year?
We’ve learned that it really comes down to two things; That the feeling of appreciation and the usefulness of a quality product can contribute significantly to the overall impression of your brand for years!
And it goes much deeper than we think. Internally, improving employee satisfaction has been proven to have major effects on the bottom line, through decreases in sick days, noted upticks in job performance, positive culture development, and improvements in customer service and satisfaction.*
Externally, according to industry assocition PPAI, ‘today’s consumers are exposed to an expanding array of touch points; however, there’s a growing sensitivity to the idea that consumers are trained to be blind to advertising, prompting businesses, big and small, to consider which ad vehicles have a higher probability of being well- received by consumers. Promotional products are proven to be better received & less avoided by consumers than any other advertising vehicle!’ *
Have a look at these stats provided by our friends at the PPAI:
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Promotional products have the highest advertising reach above any other form of advertising, providing exposure each and every day.
82% of consumers agreed that their impression of a brand positively changed as a direct result of receiving a promotional product.
Interestingly, one in two consumers said they walk around with a promotional product such as a wearable item or a pocket product.
83% surveyed said they recalled at least one brand and 23 percent recalled at least one message from a promotional product they received.
Roughly eight in 10 admit to looking up the brand after receiving a promotional product, while 83% said they are more likely to do business with brands they’ve received promotional products from than brands they have not received promotional products from.
81%of consumers keep promotional products for more than one year
Eight in10 consumers choose to pass along a promotional product if they don’t keep it for themselves, ultimately furthering a brand’s reach.
Promotional products are a proven channel for brands to generate a more favorable impression across all consumer audiences.*
*Mapping Out The Modern Consumer - 2017 PPAI Consumer Study
* PPAI research Industry Reports 2017-2021